A/B Testing

A/B Testing is sometimes known as split testing. It compares two versions of a web page to see which one performs better, to similar visitors at the same time. The web page that gives the better convesion rate is the winner.

Do you know how long a customer spends on your website? Which buttons they click? Why they don’t check out when they have something in their basket?

Website conversion for ecommerce websites is essential to help increase sales, it’s what being an ecommerce brand is all about; sales. Utilising a range of technological services, such as heat mapping and A/B (split) testing, we help to increase your ecommerce website conversion rate to generate more sales and revenue from your marketing activity.

Simple things such as using the right keywords, the positions of buttons and placing call to actions on pages can make drastic changes to how your customers interact with your website and, ultimately, how much they spend.

Our web developers and digital marketing team have years of experience in creating and adjusting websites to ensure the best results for you and your ecommerce brand, ensuring your website will be optimised for maximum impact.